The Funnel

Optimize the machine.

Your funnel isn’t broken in one place.

It’s leaking everywhere. A 2% add-to-cart gain beats a 20% ad-creative win every time, because it compounds across every channel you already run. The math is brutal and most founders ignore it.

We find the leaks, fix them in order of dollar-impact, and ship.

What you get

Every step of the funnel, tuned.

Ad click to add-to-cart to checkout to retention — each handoff has a conversion cost. We measure them, rank them, and rebuild the ones where the money is.

01

Full-funnel audit

Ad → LP → ATC → checkout → retention. Every step, by the numbers.

02

A/B testing engine

Weekly controlled tests. Not vibes — stat sig, then ship.

03

Product page rebuilds

Hero, proof stack, offer construction. The page, reworked.

04

Checkout optimization

One-page, Shop Pay, Express. The shortest path to paid.

05

Email/SMS flow tuning

Welcome, abandoned cart, post-purchase. The forgotten money.

06

Post-purchase upsell

Where most brands leave 15–25% on the table — we don’t.

How we work

How we plug the leaks.

01

Measure

Every step of your funnel instrumented. Real numbers, not guesses.

02

Prioritize

Ranked by expected dollar impact. Biggest leak fixed first.

03

Test

Controlled A/B, proper sample sizes. No “I think it’s better.”

04

Ship

Winners roll out, losers die. Next test already running.

42%

Average lift in checkout conversion rate after the Brand Revenue funnel rebuild.

Our checkout CVR went from 3.1% to 4.4% in a month. Nothing else changed.

— Frankie Quiroz, Founder

Ready to plug the leaks?