01
Positioning audit
Where you sit today vs. every competitor in the category. The gaps, the overlap, the opening.
Positioning is the war that’s over before the first ad runs.
Your customer already decided before they saw your product. They decided when they picked a category — luxury or value, safe or wild, mass or niche. You either own that decision, or you fight for scraps.
Most brands pick “quality” and hope. We pick a wedge, sharpen it, and defend it.
What you get
The wedge, the message, the whole narrative.
We don't just name you better. We find the fight only you can win, then build every line of copy, every proof point, and every visual around it.
02
Category wedge
The single angle only you can credibly own. Defensible, specific, sellable.
03
Messaging hierarchy
Hero line, proof stack, objection-handlers. Every asset downstream anchors here.
04
Competitive teardown
Their weak spots, your leverage points. Where they’re exposed — and how to walk in.
05
Customer personas
Built from real ad data, Meta insights, and sales calls — not from a workshop whiteboard.
06
Brand narrative
The through-line that carries across ads, email, packaging, and the founder’s DMs.
How we work
How we find your wedge.
01
Discovery
What you sell, who buys it, why. Data + customer calls, not vibes.
02
Map
Every competitor plotted on the category matrix. Find the gap.
03
Wedge
The one claim only you can defend. We stress-test it against real ads.
04
System
Lockups, messaging, proof stack, narrative — shipped as a playbook.
17
Category wedges built for brands now doing 7- and 8-figures.
“
Frankie didn’t rename us — he rewrote the fight we were in. We stopped losing on price and started winning on story.
— Frankie Quiroz, Founder